India’s biggest retail event is here! Big Bazaar has announced Mahabachat, a big shopping initiative, across all 357 Big Bazaar and FBB stores in the country on 9 August. With wheelchair assistance, priority counters and a sign language invite, every effort has been made to make shopping an inclusive affair.
From India’s biggest retail chain, comes a big, bold shopping initiative. Big Bazaar is holding the biggest retail event of 2019 on 9 August called Mahabachat. You can look forward to amazing deals and discounts at all 357 Big Bazaar and FBB stores across India. Food, clothes, appliances, shoes, electronics, whatever it is that you’re looking for, there’s something special waiting for you!
Even better, the shopping frenzy has a tempting proposition and that’s ₹1,200 cashback on shopping of ₹3,000. Besides, shoppers will get 7% additional instant discount for shopping with SBI credit and debit cards for a minimum purchase of ₹4,000.
The dedicated Preview Day Sale on 9 August, exclusively for shoppers with disabilities and senior citizens, is a significant initiative to drive awareness about inclusive shopping. Shopping is a joyful experience for everyone, but most brands overlook this segment of the Indian population.
From shopping assistance, to priority counters, home delivery service, and wheelchairs, every little touch has been thought of to make the shopping experience truly “Sabke Liye” (For everyone)” You can go to any Big Bazaar store on 9 August to enjoy these facilities. There’s also an option to book assistance.
And adding that inclusive touch is a unique Indian Sign Language Invite by Rupmani Chhetri, India’s first United Nations deaf volunteer with a voiceover by Kriti Banga, who is a blind artist.
What is the experience you can look forward to on that day? We spoke to some disabled shoppers who attended the first ever Preview Day Sale on 21 January to find out.
Jaipur-based entrepreneur Pratik Agarwal was attended to from the moment he stepped into a Big Bazaar store in his city. “A staff member came up to me, identified the nature of my disability and accompanied me around”. This was the first time that Pratik had ventured to shop independently. “There are so many items I discovered that day because the crowds were less and I could check out brands, prices, offers and other details properly”.
He rates the experience as better than shopping with friends or relatives. “To give you an example, I needed to buy cloth and the Big Bazaar staffer described the colours, prints and brands in detail”. This enabled Pratik, who is blind, to make a decision independently. “Even your family members don’t describe things in such detail, and you don’t want to keep asking so many questions. Here, the staff answered my questions without my having to ask”.
This sensitisation to the needs of people with disabilities is a hallmark of Future Retail Limited, a group that is consistently raising the bar when it comes to inclusive shopping. Take Quiet Hours for shoppers with autism, or inclusive beauty and fashion workshops or the Koryo accessible home appliances, there’s a steady, sustained commitment towards making shopping accessible to India’s disabled community.
We urge all shoppers with disabilities to venture out of their comfort zone and experience this festival of Inclusion because the joy of shopping is for Everybody. – Big Bazaar
Simran Chawla who lives in New Delhi, plans to be at a Big Bazaar store on 9 August. “Its great that Big Bazaar has a separate day set aside for disabled people because I will be able to explore the discounts properly”. Simran, a visually impaired radio jockey, loves to shop at leisure. “Sale days are otherwise so crowded and chaotic, and you never really feel satisfied that you have seen everything and made the choice you want. The long wait is very frustrating too. This is a great step towards including people with disabilities”.
From the moment they step into the store to the point they leave, the needs of disabled shoppers are attended to. “Not only were there no queues, they looked after me end to end”, says Pratik. “They handled all my purchases and dropped me to my car. It saved me a lot of hassle”.
Ahmedabad-based Kinnari Desai says Big Bazaar has transformed the shopping experience for her. From a person who preferred to stay far away from big sale days, she now enjoys them.
“I went for the January Preview Day Sale to two Big Bazaar stores in Vadodara and both experiences were great. No jostling, long lines or waiting. No one banged into me and this is something I have experienced everywhere else on sale days”.
Like Pratik, Kinnari was given an assistant throughout. “First the person in charge met me and found out about my needs, then he assigned this woman to assist me”. The assistant helped her find products, make a comparison between different brands and helped Kinnari make the most economical choice. “I was amazed to find six different types of coffee! She told me what was written one each packet, the nature of the blend, etc., so I could decide. I bought so many clothes, tiffin products, cleaning products, did very detailed shopping”.
Big Bazaar is enabling Kinnari to shop the way she likes. And she calls the experience a two-way street. “Big Bazaar assistants help me to get shopping done the way I like it and I get to share my thoughts with them about what disabled people need while shopping, so it’s a win win experience for all”.